YotaPhone, the dual-screen smartphone that was first unveiled last year, goes on sale in Russia this week and will expand to more than 20 markets in Europe and the Middle East by the end of the first quarter of 2014.
YotaPhone has an unusual design with the e-ink backing. How and why did Yota Devices decide to make a phone like this?
Martynov: What do users see when they look at their current smartphone? A black screen. To get access to information, they need to pick up their phone, activate it and even sometimes go to an application. Even within an application, you have to wait until it is opens and finds the information. This is a major distraction and actually serves to impede our interaction and relationships with our friends, family and colleagues.
In fact, the average smartphone user picks up their phone 150 times in the course of the day because they fear that they are missing something important hidden behind the black screen. Why is it black? Because the LCD uses tremendous amounts of power.
We realized that electronic paper display technology could make information available and visible without draining battery life and began working with e-ink to adapt their technology for a dual-screen smartphone. Now, with [YotaPhone's e-ink back], users receive the information they want and need on a continuous basis without having to pick up their phone and with substantially less power consumption. You can receive notices, reminders, SMSs, RSS feeds or other information on the electronic paper display, without even touching the phone.
Specs:
It features a dual-core 1.7GHz Krait CPU with 32GB of internal storage and 2GB of RAM.It has 13MP rear camera on the back with 1080P video recrding and a1MP front-facer.It supports LTE as well, and has 1,800 mAh battery.The YotaPhone runs on Android 4.2.2 jelly Bean.
